Basic Attention Token
About Basic Attention Token
BAT is designed to address the problems of the current online advertising industry, such as privacy violations, ad fraud, and inefficient targeting. It achieves this by using blockchain technology to create a more transparent and secure platform for advertisers and users.
The Brave browser is the primary application of the BAT platform. It is a privacy-focused web browser that allows users to browse the internet without being tracked or monitored by advertisers. The browser blocks ads by default, but users can choose to opt-in to view privacy-respecting ads in exchange for receiving BAT rewards.
About $BAT token
The Basic Attention Token (BAT) is an ERC-20 token that is used within the Brave browser ecosystem, which is designed to improve the efficiency and transparency of online advertising. BAT is used to reward users for their attention, while also providing a way for advertisers to pay for ad space and user attention. The Brave browser, which is built on the Ethereum blockchain, allows users to opt-in to viewing privacy-respecting ads in exchange for receiving BAT rewards. Users can also use BAT to tip content creators and publishers, or to purchase premium content and services within the Brave ecosystem. As of March 2023, BAT has a market capitalization of approximately $2.4 billion and is ranked around the top 100 cryptocurrencies by market capitalization.
How to buy $BAT with a payment card
1. Enter the amount of $BAT and fiat currency that you wish to purchase.
2. Verify your phone and email.
3. Enter or create $BAT wallet
You are given the option to enter your $BAT wallet address or create one using the Swipelux widget.
4. Pass KYC flow
This verification process helps protect you from fraud and other malicious activities.
5. You're now ready to buy $BAT with a credit and debit card.
1. Market Position and Adoption: BAT is a digital advertising platform that utilizes blockchain technology to improve the transparency and efficiency of online advertising. As of March 2023, BAT has a market capitalization of approximately $398 million and is ranked around the top 100 cryptocurrencies by market capitalization. BAT has a strong following among privacy-focused users, who appreciate the ability to browse the internet without being tracked or monitored by advertisers. BAT is also supported by a growing number of content creators and publishers, who can receive BAT rewards from users in exchange for their content.
2. Technology and Platform: The BAT platform is built on top of the Ethereum blockchain, which provides a secure and transparent environment for advertisers, publishers, and users. The Brave browser is the primary application of the BAT platform, and it allows users to browse the internet without being tracked or monitored by advertisers. The browser blocks ads by default, but users can choose to opt-in to view privacy-respecting ads in exchange for receiving BAT rewards. Advertisers can purchase ad space on the Brave browser using BAT, and users can earn BAT rewards by viewing ads.
4. Competition: BAT faces competition from other digital advertising platforms, such as Google Ads and Facebook Ads. However, BAT differentiates itself from these platforms by placing a strong emphasis on user privacy and transparency. BAT also benefits from the growing trend towards decentralized finance (DeFi) and blockchain-based solutions, which could drive adoption of the platform in the future.
5. Supply: As of March 2023, the total supply of BAT is 1.5 billion tokens, with 1.5 billion tokens in circulation. This relatively large supply of tokens could impact the long-term value of BAT if not managed carefully. However, the BAT development team has implemented measures to control the supply of tokens, such as a buyback program that aims to reduce the number of tokens in circulation over time.
1. Regulatory Risks: Any changes in regulatory policies towards cryptocurrencies and blockchain technology in general can pose a risk to the BAT token's market adoption and usage.
2. Adoption Risks: The adoption of the Brave browser and its use of the BAT token by content creators and advertisers may not meet the expectations of the BAT team, which could negatively affect its value.
3. Competition Risks: There is significant competition in the digital advertising space, and established players such as Google and Facebook have a significant advantage over smaller players like Brave. This competition could limit the adoption of the BAT token.
4. Technical Risks: The BAT token relies on the Ethereum blockchain, which is still in its early stages and has been known to experience technical issues such as congestion and high transaction fees. Any technical difficulties or security issues with the Ethereum network could negatively impact the BAT token.
5. Market Risks: Cryptocurrencies are known for their volatility, and the value of the BAT token could be affected by factors such as market sentiment, investor demand, and macroeconomic events.
6. Team Risks: Any changes in the BAT team's leadership or strategy could negatively affect the token's value and market adoption. Additionally, the success of the project heavily relies on the team's ability to execute its plans effectively.
Potential market development triggers
1. Increased adoption of the Brave browser: As more people begin to use the Brave browser and discover the benefits of the BAT token, demand for the token could increase. Increased adoption by advertisers: If more advertisers begin to use the Brave browser's advertising platform and reward users with BAT tokens, this could increase the token's demand and value.
2. Partnerships and collaborations: Partnerships with other companies in the digital advertising space or blockchain industry could increase the BAT token's exposure and adoption.
3. Integration with other platforms: Integration with other platforms and applications outside of the Brave browser, such as social media or e-commerce platforms, could expand the token's use cases and increase its adoption.
4. Regulatory clarity: Clearer regulatory policies towards cryptocurrencies and blockchain technology in general could increase investor confidence in the BAT token and other digital assets, leading to increased adoption and demand.
5. Economic instability: Economic instability or political turmoil in certain regions could lead to increased demand for cryptocurrencies like the BAT token, as people look for alternative stores of value.
6. Increased media coverage: Positive media coverage and increased awareness of the benefits of the BAT token could attract more users and investors to the project.